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Something New: Jessica Bedard Shoes Redefine a Timeless Tradition

By: 
Lainey Dow
All brides to-be have heard the Victorian-era rhyme reminding them to carry "something old, something new, something borrowed and something blue" on their wedding day, but shoe designer Jessica Bedard is wrapping this timeless saying all into her unique bridal shoes. 
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While searching for the perfect mementos and keepsakes to fulfill the saying can be quite difficult, Jessica Bedard shoes, handmade in Italy, feature not only a stunning style, but all four aspects of the romantic saying.
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"Something old" is encompassed in the rhyme itself being beautifully etched on the sole of each shoe, while "something new" is honored by your brand new pair of Jessica Bedard shoes. The sole of each left shoe holds a magnetic ring, meant to be removed by the bride before her wedding day and sent back to Jessica Bedard in an envelope, representing "something borrowed." The ring, destined for a new bride and pair of shoes, will bring the bride luck on her wedding day. Last but not least, the stylish shoes honor "something blue" by flaunting a light pastel blue tip on the heel.
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French-Canadian born Bedard, inspired by the lack of choice she discovered whilst planning for her own wedding, set out to design an original collection celebrating tradition and love. With experience studying in New York and Milan under masters at the world renowned Arsutoria School of Design, the designer's line appeals to the modern bride with its sexy and elegant designs flaunting exquisite materials and incomparable craftsmanship. Various styles ensure that there is a pair Jessica Bedard shoes for every bride, regardless of season or personal taste. A timeless yet modern look make the pair wearable long after the wedding day has past, a perfect way to remember your wedding day and your "something old, new, borrowed and blue."
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