Brideside's New Size-Inclusive Line Offers Budget-Friendly Styles
With their new size inclusive bridesmaid brand featuring outfits under $110, Brideside is expanding their styles to create a comfortable line to perfectly suit any bridal party. Poppy reimagines the brand’s top dress styles with stretch lining and a chiffon overlay – creating a flexible fit that does away with alterations. Sizes now range from 0-28, so bridesmaids of many sizes can enjoy the celebration in stylish comfort. To accommodate how the pandemic has changed the shopping process, Brideside co-founder Nicole Staple said “During COVID, we transformed our customer service experience into a virtual concierge,” which is why Poppy is available exclusively online. The new line also introduces midi dresses as a slightly more casual option to compliment any COVID-safe backyard wedding.
Brideside wanted to offer the same quality within a more budget-friendly choices for the size-inclusive line. Co-founder Sonali Lamba said “We developed the poppy collection after listening closely to a new segment of customers who were born from the pandemic, who are price-conscious. While weddings remain as one of the most meaningful life moments, we found that offering a price point under $110 allows us to capture a completely new customer without sacrificing the Brideside experience.” With dresses coming in 16 different styles and 13 colors, Poppy offers chic styles that will gorgeously tie together an elegant wedding party.