1. FLOWER GIRLS (above)
Lovers of Plum Pretty Sugar’s floral-print robes are sure to swoon over the company’s newest addition, Plum Pretty Sugar Couture bridesmaids gowns. Mix and match from the four different ethereal silhouettes (“Billy,” “Charlie,” “James” and “Ryan”) and an array of pastel-hued watercolor floral prints (orchid, cerulean, petal and shell), all perfect for the garden-inspired nuptials. $380, from PPSCouture.com.
2. MODERN MAIDS
photography by: Rick Rodney Photography
A nod to ’70s glamour, Joanna August’s “Scarlette” jumpsuit features a pleated halter bodice, low back and wide legs while still maintaining an ultrafeminine and tailored look. Perfect for the high-fashion bridal party, the jumpsuit comes in 19 different colors, ranging from neutrals and soft pastels to bold autumn shades. $295, at Joanna August Showroom in Los Angeles.
3. THE NEW CLASSIC
Alvina Valenta designer Jessica Williams’ subtle riff on the cut-out trend is at once classic and contemporary, with a gathered natural waist featuring silver metallic lace inserts. The luxurious cashmere chiffon boasts a draped V-neckline and soft A-line cut. Available in every color of the rainbow, from the softest whites to the deepest reds and more. $240, from JLM Boutique in Los Angeles.
4. GREAT EXPECTATIONS
photography by: Scott Clark
Brides who have fancy tastes but whose bridesmaids are light in the wallet will adore Vow to Be Chic, a stylish website offering the season’s latest looks—without the hefty price or long-term commitment. Boasting the hottest designers, including Donna Morgan, Jenny Yoo, Alvina Valenta, Theia, Watters and others, the site is a haute bride’s answer to the dilemma of the pricey bridesmaid gown. If the bridal crew is based locally, make an appointment at the Santa Monica storefront for a gown-fitting extravaganza, or for out-of-town bridesmaids, get the decisions made through the website’s easy-to-use “Try On” service. Prices vary, from Vow to Be Chic in Santa Monica.
5. GOLDEN GIRL
Designed by quintessential Californian designer Lauren Conrad and her best friend and co-founder, Maura McManus, Paper Crown’s bridesmaids gowns were developed to be so fashionable that they could easily be worn again. Perfectly demure with an elegant touch of sass, the Hannah gown features a delicate bustier bodice with ivory lace overlay and a flowing skirt boasting a grosgrain inset at waist. $298, from Bella Bridesmaids in Beverly Hills and Corona del Mar.
6. DREAM A LITTLE DREAM
Add texture to the bridal party scene with Watters Maids embroidered gowns, featuring sequined lace and bobbinet tops. The floor-length skirt is figure-flattering with its A-line cut and twirl-inducing illusion netting. Choose between two styles: the demure “Carly” halter or the striking V-neck “Blair” gown, both of which are perfect for mixing and matching with other gowns in the Watters Maids collection, like the Liz gown (far left) with its ruched, crisscross bodice and sweetheart neckline. Price upon request, from The White Dress, Corona.
