Bridal designer Allison Webb always had an eye for fashion. As a high schooler in Peachtree City, Georgia, Webb would purchase dresses off the rack, and immediately take them apart to create a new look she visualized. It came as no surprise to her family and friends when she moved to New York City and began studying at Parsons School of Design. After graduation, Webb fine-tuned her skills as an intern at Oscar De Le Renta followed by positions at J. Crew and Tory Burch. Now, with a namesake line at JLM Couture, Webb is known for her elegant and modern wedding gowns imbued with a timeless aesthetic, clean lines, beautiful laces and delicate embroidery.
WHAT INSPIRES YOUR AESTHETIC?
AW: I want all of my gowns to be fresh and modern yet have elements of classicism. My goal is to make wedding gowns that allow brides to feel like the best, most beautiful versions of themselves on their wedding days. I want the gowns to be timeless, a little dramatic and sophisticated.
WHO ARE YOUR FAVORITE DESIGNERS?
AW: This is so hard because there are so many fantastic designers! I really love Adam Lippes. He also used to work for Oscar de la Renta and you can see an incredible level of refinement and polish in his designs. I also love Gabriela Hearst and am looking forward to seeing what she does with Chloé.
HOW DO YOU DESCRIBE YOUR PERSONAL STYLE?
AW: I would say that my style is reflective of my bridal style: classic with a twist! I love a good crisp white shirt, chunky gold ring and great pair of shoes.
TELL US ABOUT YOUR NEXT COLLECTION.
AW: There is a lot of texture and focus on fabric! I developed a few new jacquard styles and have a dramatic satin gown that I think will be a crowd favorite.
WHAT ADVICE DO YOU HAVE FOR TODAY’S BRIDES WHEN CHOOSING THEIR GOWN?
AW: Go with your gut and wear what you love! Try not to be influenced by others’ opinions and only take your most trusted loved ones shopping with you.
AS A GEORGIA GIRL, TELL US YOUR FAVORITE THING ABOUT NEW YORK CITY.
AW: The energy! People here are driven, purposeful, real, authentic and are in the city to accomplish their dreams. New York has a vibrancy that I love.
“Wellsley” A-line bridal gown has a pleated front and plunging V-neck finished with a low scoop back, pearl detail and bow, $7,040.
“Kinley” blush net and twinkle tulle A-line gown with pearlescent sequins adorning the bodice and illusion sleeves. The back of the gown features a detachable encrusted bow and chapel train. Also available in ivory, $4,620. Bow sold separately, $1,420.
“Whitley” fit to flare bridal gown features a draped off the shoulder bodice with low V-back and buttons to bow detail, $2,640.