With so many flours to choose from, both gluten-free and glutenful, flour is the foundation and the supporting star of so many dishes.
Carizza Rose of 24 Carrots
When it comes to creating a dish, a plated dinner or a four-course meal, the 24 Carrots team always delivers an inventive twist—whether in a recipe or a presentation. Thus, starting simply with a single ingredient—flour, in this case—allowed inspiration to bloom and grow organically, “just like food in nature,” explains Carizza Rose, director of marketing and creative for 24 Carrots. “By taking one ingredient and imagining it in various ways, we can challenge ourselves.” Ever playful in its approach to food and design, 24 Carrots turned the retro slogan “flower power” into an inspiring menu and design that incorporated both sides of the pun: flower and flour. “With a beautiful backdrop provided by Found Rentals and floral design by Leproux Collective, the design was whimsical, vibrant yet soft, and was intended to feel like the lines between flour and flowers were blurred,” says Rose.