On California’s Central Coast, Samantha "Sam" Nason, founder of Zest It Up, has spent over a decade bringing events to life with a blend of creativity, expertise, and personal touch. Her mission is clear: to create meaningful celebrations that reflect the individuality of her clients, leaving a lasting impression on all who attend.
Sam’s love for event planning began in childhood, organizing themed birthday parties and crafting backyard mud pie buffets. Today, this passion has flourished into a career dedicated to designing unique gatherings. “I’m inspired by nature, layered textures, travel, and the art of thrifting,” she shares. “An event should be an extension of you - highly presonalized!” This thoughtful approach is at the core of Zest It Up. Every celebration is designed with care, ensuring it feels authentic and truly representative of the people it honors.
Signature Offerings
Zest It Up specializes in highly tailored planning services, from single-day events to full weekend celebrations:
Full-Service Planning & Design Wedding
Ideal for couples looking for comprehensive support, this package handles all aspects of planning, from booking vendors to managing day-of logistics. It offers a collaborative yet seamless process, allowing couples to enjoy the journey while Sam handles the details.
Full-Service Planning & Design Wedding Weekend
For those who want to extend the celebration, this package includes everything needed for a multi-event experience. From welcome parties to farewell brunches, Sam ensures the events are cohesive and thoughtfully executed.
Why Choose Zest It Up?
Planning a wedding or multi-day event can be complex, but Sam’s expertise ensures that no detail is overlooked. Her artistic vision, combined with a deep understanding of her clients’ needs, results in celebrations that feel both polished and deeply personal. Every element is designed with intention, from the overall atmosphere to the smallest details, creating an event that reflects the spirit and style of the people it celebrates.
Ready to start wedding planning?
With Zest It Up, your event will be more than just a gathering - it will be a meaningful experience for you and your loved ones. For more information on services or to start planning, click here.
