You've got the gown, the shoes and the hunky man waiting for you at the end of the aisle - but what about your bridal hairstyle? Joico, an innovative hair care company, conducted a survey which discovered that most women don't start planning their bridal hair until eight days before the wedding, even though 73% of women think that their wedding is the biggest hair day of their life. That's a lot of pressure for your tresses! Luckily Damien Carney, Joico International Artistic Director (and man behind the gorgeous hairstyles seen in our SS13 Summer Rose fashion feature), is here to help in a special wedding edition of the brand's hit miniseries "Drab to Fab." He shows off two beautiful styles for the bride and her mother, with instructions on how they can be created at home.
Still not confident in your own styling ability? Joico has partnered with ShoeDazzle for the Joico Wows Your Vows Speepstakes. One lucky bride and her bridesmaids will win a fabulous package, complete with: a hair consultation, rehearsal dinner and wedding day hair, wedding day shoes for the bride and her girls, a bridal beauty basket (with goodies from Joico, NARS, Julep and a $500 giftcard towards the registry from Joico) and up to ten bridesmaid gift totes filled with Joico products. Enter by repinning the Wows Your Vows contest image onto your personal Pinterest bridal board with the hashtag #TurnHeads. And then fill out the easy entry form online at
www.Joico.com.
The contest started on May 1st, so get pinning!
